:root {
  --steel: #0B0C0E;     /* page */
  --paper: #16181C;     /* panels, image backing */
  --ink: #F2F3F5;       /* text */
  --graphite: #9097A3;  /* secondary text */
  --accent: #3EE07F;    /* the one accent (green): spend bars, spend numbers, headline highlight */
  --hairline: #2A2E35;
  color-scheme: dark;

  --display: "Schibsted Grotesk", system-ui, sans-serif;
  --serif: "Source Serif 4", Georgia, serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;
  --poster: "Archivo", "Arial Narrow", sans-serif;

  --gutter: clamp(16px, 4vw, 48px);
  --max: 1200px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--steel);
  color: var(--ink);
  font: 400 18px/1.55 var(--serif);
}
img, video { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
a:focus-visible, button:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; }
ul, ol { list-style: none; margin: 0; padding: 0; }
h1, h2, h3, h4 { font-family: var(--display); margin: 0; }
.nowrap { white-space: nowrap; }

/* ---------- small type ---------- */
.eyebrow, .brand, .caption, .fine, .readout, dt, .bar-label, figcaption, .note, .footnote {
  font-family: var(--mono);
  font-size: 13px;
  line-height: 1.45;
}
.eyebrow, .brand, dt { text-transform: uppercase; letter-spacing: .06em; color: var(--graphite); }
.caption, .fine, .note, .footnote { color: var(--graphite); }
.readout { color: var(--ink); margin: 8px 0 0; }
.readout b { font-weight: 500; color: var(--accent); }

/* ---------- header ---------- */
.top {
  position: sticky; top: 0; z-index: 10;
  display: flex; align-items: center; gap: 24px;
  padding: 14px var(--gutter);
  background: color-mix(in srgb, var(--steel) 88%, transparent);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--hairline);
}
.wordmark { font: 800 18px/1 var(--display); letter-spacing: -.02em; text-decoration: none; white-space: nowrap; }
.top nav { display: flex; gap: 20px; margin-left: auto; }
.top nav a, .top .mail { font: 500 15px/1 var(--display); text-decoration: none; color: var(--graphite); }
.top nav a:hover, .top .mail:hover { color: var(--ink); }
@media (max-width: 760px) {
  .top .mail { display: none; }
  .top nav { gap: 14px; }
  .top nav a { white-space: nowrap; }
}
@media (max-width: 440px) {
  .top { gap: 12px; }
  .top nav { gap: 11px; }
  .top nav a { font-size: 13px; }
  .wordmark { font-size: 16px; }
}

main > section { max-width: var(--max); margin: 0 auto; padding: 0 var(--gutter); }

/* ---------- hero ---------- */
.hero { text-align: center; padding-top: clamp(28px, 5vw, 64px) !important; padding-bottom: 8px !important; }
.hero h1 {
  font-family: "Inter Tight", var(--display);
  font-weight: 800;
  font-size: clamp(38px, 6.6vw, 96px);
  line-height: 1;
  letter-spacing: -.028em;
  word-spacing: .04em;
  margin: 14px auto 26px;
}
.hero h1 .line { display: block; white-space: nowrap; }
.hero h1 .accent { color: var(--accent); }
.lede { font-size: clamp(19px, 1.9vw, 23px); max-width: 32em; margin: 0 auto; }
.top3 > .fine { margin: 28px 0 0; }

.winners {
  display: grid; grid-template-columns: repeat(3, 1fr);
  gap: clamp(12px, 2.4vw, 32px);
}
.winner img {
  width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: center 20%;
  background: var(--paper);
  box-shadow: 0 0 0 1px var(--hairline);
}
.winner .readout { font-size: clamp(15px, 1.6vw, 19px); }
.winner .caption { margin: 2px 0 0; }
@media (max-width: 640px) {
  .winners { grid-template-columns: 1fr 1fr; }
  .winners li:first-child { grid-column: 1 / -1; }
}

/* ---------- the signature: spend meter ---------- */
.meter {
  --w: 0;
  position: relative;
  height: 6px; margin-top: 14px;
  background: var(--hairline);
  overflow: hidden;
}
.meter span {
  position: absolute; inset: 0 auto 0 0;
  width: max(calc(var(--w) * 100%), 0px);
  min-width: 0;
  background: var(--accent);
  transform-origin: left;
  transform: scaleX(0);
  transition: transform 1.1s cubic-bezier(.2, .7, .1, 1);
}
.meter.in span { transform: scaleX(1); }
@media (prefers-reduced-motion: reduce) {
  .meter span { transition: none; transform: none; }
  html { scroll-behavior: auto; }
}

/* ---------- sections ---------- */
.section-title {
  font-weight: 800; font-size: 15px; letter-spacing: .08em; text-transform: uppercase;
  padding-top: 20px; border-top: 2px solid var(--ink);
  margin-bottom: clamp(28px, 4vw, 48px);
}
.cases, .work, .about, .receipts, .top3, .method { padding-top: clamp(72px, 10vw, 128px) !important; }
.about { padding-top: clamp(48px, 7vw, 88px) !important; }

/* ---------- case studies ---------- */
.case { padding-bottom: clamp(64px, 9vw, 112px); }
.case + .case { padding-top: clamp(40px, 5vw, 64px); border-top: 1px solid var(--hairline); }
.case-head h3 {
  font-weight: 900;
  font-size: clamp(34px, 5.4vw, 68px);
  line-height: .98; letter-spacing: -.035em;
  max-width: 16ch; margin: 10px 0 28px;
}
.stats { display: flex; flex-wrap: wrap; gap: 12px 40px; margin: 0 0 clamp(32px, 4vw, 48px); }
.stats dd { margin: 4px 0 0; font: 500 clamp(24px, 2.6vw, 32px)/1 var(--mono); letter-spacing: -.02em; }
.stats sup { font-size: .5em; color: var(--graphite); }

.case-body {
  display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr);
  gap: clamp(28px, 5vw, 72px); align-items: start;
}
.story h4 { font-weight: 700; font-size: 17px; margin: 0 0 6px; }
.story p { margin: 0 0 24px; }
.story p:last-child { margin-bottom: 0; }

.test {
  margin: 0; padding: clamp(16px, 2.4vw, 28px);
  background: var(--paper);
  border: 1px solid var(--hairline);
}
.test figcaption { color: var(--ink); margin-bottom: 16px; }
.test figcaption.second { margin-top: 36px; }
.variants { display: grid; gap: clamp(10px, 1.6vw, 20px); }
.variants.three { grid-template-columns: repeat(3, 1fr); }
.variants.one { grid-template-columns: minmax(0, 360px); }
.variants img { width: 100%; background: var(--steel); }
.variants.tall img { aspect-ratio: 9 / 16; object-fit: cover; }
.variants .caption { margin: 2px 0 0; font-size: 12px; }
.bars { margin-top: 20px; display: grid; gap: 10px; }
.bars li { display: grid; grid-template-columns: 11em 1fr 4em; align-items: center; gap: 12px; }
.bars .meter { margin: 0; }
.bars .readout { margin: 0; text-align: right; }
.bar-label { color: var(--graphite); }
.note { margin: 20px 0 0; color: var(--ink); }
.footnote { margin: 24px 0 0; }

@media (max-width: 860px) {
  .case-body { grid-template-columns: 1fr; }
}
@media (max-width: 520px) {
  .variants.three { gap: 8px; }
  .variants .caption { font-size: 11px; }
  .bars li { grid-template-columns: 1fr 3.5em; }
  .bars .meter { grid-column: 1 / -1; grid-row: 2; }
}

/* ---------- more work ---------- */
.work-head { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 16px 24px; border-top: 2px solid var(--ink); margin-bottom: clamp(28px, 4vw, 48px); }
.work-head .section-title { border-top: 0; margin-bottom: 0; }
.toggle { display: inline-flex; padding: 4px; border-radius: 999px; background: var(--paper); border: 1px solid var(--hairline); }
.toggle button {
  font: 500 14px/1 var(--display);
  padding: 10px 20px; border-radius: 999px;
  border: 0; background: transparent; color: var(--graphite);
  cursor: pointer;
}
.toggle button[aria-selected="true"] { background: var(--ink); color: var(--steel); }
.toggle button .count { font: 400 12px/1 var(--mono); margin-left: 6px; opacity: .7; }
.work { max-width: 1440px !important; }
.grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(min(300px, 100%), 1fr)); gap: clamp(14px, 2vw, 28px); }
.piece img { width: 100%; aspect-ratio: 4 / 5; object-fit: contain; background: var(--paper); }
.piece video { width: 100%; aspect-ratio: 9 / 16; object-fit: cover; background: var(--paper); }
.grid.videos { grid-template-columns: repeat(auto-fill, minmax(min(260px, 100%), 1fr)); }
@media (max-width: 520px) { .grid { grid-template-columns: 1fr 1fr; gap: 10px; } .grid.videos { grid-template-columns: 1fr 1fr; } .piece .caption { font-size: 11px; } }
.piece .caption { margin: 10px 0 0; }
.piece .caption span { color: var(--ink); }
.piece .readout { margin-top: 2px; }

/* ---------- about ---------- */
.about { display: grid; grid-template-columns: minmax(0, 280px) minmax(0, 1fr); gap: clamp(24px, 5vw, 72px); align-items: start; }
.about img { width: 100%; aspect-ratio: 1; object-fit: cover; }
.about p { max-width: 34em; margin: 0 0 18px; font-size: clamp(18px, 1.6vw, 21px); }
@media (max-width: 700px) {
  .about { grid-template-columns: 1fr; }
  .about img { max-width: 200px; }
}

/* ---------- method: research + AI ---------- */
.method-lede { font-size: clamp(20px, 2.1vw, 26px); max-width: 30em; margin: 0 0 clamp(32px, 4vw, 56px); }
.steps { counter-reset: step; display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(16px, 2.4vw, 32px); }
.steps li { counter-increment: step; border-top: 1px solid var(--hairline); padding-top: 18px; }
.steps li::before { content: counter(step); display: block; font: 900 64px/1 var(--poster); font-variation-settings: "wdth" 62; color: var(--graphite); margin-bottom: 14px; }
.steps h3, .ai-list h3 { font-weight: 700; font-size: 19px; line-height: 1.25; margin: 0 0 8px; }
.steps p, .ai-list p { margin: 0; color: var(--graphite); font-size: 17px; }
.ai-list { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--hairline); border: 1px solid var(--hairline); }
.ai-list li { background: var(--steel); padding: clamp(20px, 2.6vw, 32px); }
@media (max-width: 900px) { .steps { grid-template-columns: 1fr 1fr; } }
@media (max-width: 560px) { .steps, .ai-list { grid-template-columns: 1fr; } }

/* ---------- receipts ---------- */
.receipts > .fine { margin: -24px 0 28px; }
.receipt-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(12px, 2vw, 24px); }
.receipt-grid img { width: 100%; border: 1px solid var(--hairline); background: var(--paper); }
.receipt-grid .caption { margin: 8px 0 0; }
@media (max-width: 760px) { .receipt-grid { grid-template-columns: 1fr; } }

/* ---------- footer ---------- */
.bottom {
  max-width: var(--max); margin: clamp(80px, 12vw, 160px) auto 0;
  padding: 0 var(--gutter) 48px;
}
.bottom::before { content: ""; display: block; border-top: 2px solid var(--ink); margin-bottom: 32px; }
.mail.big {
  display: inline-block;
  font: 900 clamp(26px, 5.4vw, 64px)/1 var(--display);
  letter-spacing: -.035em; text-decoration: none;
  overflow-wrap: anywhere;
}
.mail.big:hover { color: var(--accent); }
.bottom .fine { margin: 16px 0 0; }